The Next Generation Of Chinese Luxury Magazines

As Private Magazine Ownership Continues To Reshape The Chinese Magazine Industry, Readership Of Luxury And Lifestyle Publications Grows Steadily 

China's Vision magazine has been in print for nearly 8 years, and caters to a primarily urban, educated reader base. Photo © Wallpaper*

While luxury and lifestyle magazines are far from new to the Chinese market — with domestic versions of foreign magazines like Elle stretching back to the late 1980s — only in recent years have a number of these magazines written, published, and read in the mainland grown in popularity. According to an article in the newest issue of Wallpaper*, which focuses on China, the recent explosion in Chinese luxury magazines reflects not only the country’s growing appetite for luxury products, but also a more sophisticated demographic that is interested in the commodity side, as well as the community side, of luxury, design, culture, and art.