As Private Magazine Ownership Continues To Reshape The Chinese Magazine Industry, Readership Of Luxury And Lifestyle Publications Grows Steadily
China's Vision magazine has been in print for nearly 8 years, and caters to a primarily urban, educated reader base. Photo © Wallpaper*
While luxury and lifestyle magazines are far from new to the Chinese market — with domestic versions of foreign magazines like Elle stretching back to the late 1980s — only in recent years have a number of these magazines written, published, and read in the mainland grown in popularity. According to an article in the newest issue of Wallpaper*, which focuses on China, the recent explosion in Chinese luxury magazines reflects not only the country’s growing appetite for luxury products, but also a more sophisticated demographic that is interested in the commodity side, as well as the community side, of luxury, design, culture, and art.
