Blending Of Art And Luxury Becoming More Common As Commercial Tie-Ins Prove Lucrative For Luxury Brands And Artists Alike
Will the Hermes-obsessed Chinese artist Zeng Fanzhi become the first in China to take part in a domestic luxury-art partnership?
Today, Art Market Monitor, by way of Newsweek magazine, looks into the phenomenon of art-luxury commercial tie-ins, which have existed in some form for decades but are becoming more common as well as more commercially viable. We have discussed the art-luxury tie-in before, in our profile of Hong Kong’s “A Passion For Creation” art/product exhibition, organized by Louis Vuitton. But the articles in AMM and Newsweek point out some interesting nuances about the art/luxury collaboration.
AMM summarizes the article very concisely as one in which the writer “wonders about Vacheron’s new line of $367,000 watches inspired by African and Oceanic masks, Ikepod’s Jeff Koons watches and Louis Vuitton’s association with just about everyone else. (Okay, just Richard Prince and Takashi Murakami.)” But building on some of the observations in our articles about the melding of art and luxury, and how much of these partnerships can be boiled down to market necessity (as many luxury and art buyers may continue scaling back amid the ongoing slow economy), Newsweek’s Nick Foulkes expertly breaks down how the separate spheres inhabited by the arts and luxury brands are, rather than being entirely separate, have a symbiotic, Venn diagrammatic relationship.
Posted in Art, Business, China, Chinese Art, Culture, Fashion, Investment, Luxury
Tagged Art, chanel, ferrari, frank gehry, gucci, hermes, hong kong, louis vuitton, Luxury, LVMH, maserati, mondrian, prada, range rover, rem koolhaas, seoul, yves saint laurent, zaha hadid, zeng fanzhi
As Private Magazine Ownership Continues To Reshape The Chinese Magazine Industry, Readership Of Luxury And Lifestyle Publications Grows Steadily
China's Vision magazine has been in print for nearly 8 years, and caters to a primarily urban, educated reader base. Photo © Wallpaper*
While luxury and lifestyle magazines are far from new to the Chinese market — with domestic versions of foreign magazines like Elle stretching back to the late 1980s — only in recent years have a number of these magazines written, published, and read in the mainland grown in popularity. According to an article in the newest issue of Wallpaper*, which focuses on China, the recent explosion in Chinese luxury magazines reflects not only the country’s growing appetite for luxury products, but also a more sophisticated demographic that is interested in the commodity side, as well as the community side, of luxury, design, culture, and art.
Posted in Art, Business, China, Fashion, Luxury
Tagged China, elle, Luxury, magazine, publication, seoul, tokyo, vision, wallpaper
Runaway Success Of HK 09 Proves That The Chinese Dragon Has Woken Up To Contemporary Art
Contemporary Chinese artist Jian'an Shi's pieces were some of the highlights of the HK 09 Art Festival
Joyce Lau writes today in the New York Times that the HK 09 International Art Festival, which took place over the weekend, illustrated better than most art fairs the vibrant arts culture that exists in Hong Kong. The fair, writes Lau, indicates what many Hong Kong watchers have always known, that the city is a magnet for the arts, luxury goods, business, media, and cuisine. With this unique mix of cultures both traditional and transitional, Hong Kong is vying to be the 21st century equivalent of Tokyo in the 1960s or New York or London before that.
For all attendees, the HK 09 Festival illustrated what Lau calls the city’s “quest to become a global hub for luxury goods.” With its proximity to the Mainland, and the increasing ease of travel for Mainland Chinese to Hong Kong (along with the perennial ease for their Hong Kong counterparts), the blending of Hong Kong’s kinetic cultural melting pot with the Mainland’s ever-changing spirit makes this region a must-see for anyone interested in Asia’s unique, exciting energy.
Posted in Art, China, Chinese Art, Culture, Investment, Luxury, Museums
Tagged Art, asia, asia art archive, asian auction week, China, chinese, contemporary art, damien hirst, festival, HK 09, hong kong, konstantin bessmertny, lin xue, London, macao, magnus renfrew, mainland, New York, seoul, simon birch, taipei, tokyo, tracey emin, white cube, wu jian'an, xinning shi, xu bing, zhang ding