Daily Archives: June 20, 2009

Mainland Visitors Driving Taiwan’s Tourism Industry

Influx Of Mainland Chinese Boosting The Island’s Tourism Figures, Benefitted By Relaxed Travel Rules

Mainland Chinese tourists have flocked to Taiwan since travel rules were relaxed in 2008

Mainland Chinese tourists have flocked to Taiwan since travel rules were relaxed in 2008

The global tourism industry has been hit hard by the global economic crisis, as formerly profligate travelers from Europe, Japan, and North America scale back their vacation plans this summer, and the tourism industries in the periphery of Greater China — Hong Kong, Macau, and Taiwan — have been no exception. Macau has responded to this drop in wider demand by reaching out more aggressively to Mainland tourists, who find traveling to China’s special administrative regions far easier than applying for foreign visas. We’ve written on Macau’s outreach strategies, but Taiwan is another market altogether. With the election of Taiwanese President Ma Ying-jeou last year, and ties between Taiwan and the Mainland gradually warming, China issued new travel rules that made the process far easier, and soon after began direct flights to Taiwan for the first time in nearly 60 years.

Since then, Taiwan’s travel industry has benefitted from the influx of visitors. According to this press release, the number of overseas visitors jumped 13.8 per cent in the first five months this year to 1.79 million, most of them being tourists. However, the real meat of the release is that the number of Mainland Chinese visitors has surged even as tourists from other major Taiwan tourism markets have plummeted:

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