Tag Archives: western

Shanghai Developer Plans Luxury Home Furnishing Store “With A Twist”

Ausen Real Estate Development Set To Invest US$22 Million In Luxury Home Furnishing Retail Complex, Due To Open Next Year

Ausen World will bring a Western-style furniture shopping experience to Shanghai

Ausen World will bring a Western-style furniture shopping experience to Shanghai

While announcements of new large-scale real estate projects in China are nothing new, nor are they particularly exciting on the whole, Ausen Real Estate Development Co.’s recently-announced plans to open a massive home furnishing retail complex near Shanghai next year stand out. Set to be located in Xinbang, in Shanghai’s Songjiang District (less than an hour’s drive southwest of downtown), the austerely named Ausen World Brand Home Furnishings Center will include features not often seen at furniture stores, including a hotel and restaurant for shoppers who prefer to make a weekend out of their shopping trips. Although slapping a hotel onto a massive furniture store isn’t exactly unheard of, it most certainly is unusual.

According to company spokespeople, Ausen World‘s main focus will be on American and European furniture, popular but often poorly understood by Shanghai-area residents. The center will also include Premium home furnishing areas designed to emulate “DIY” stores like the Home Depot. From Furniture Today:

Another unusual feature for a Chinese retail center will be the presence of on-site interior designers, who can help consumers with home design and product choices.

In a statement, Ausen said it intends to be a door to the Chinese market for Western brands. It will offer help with operating in the country, including support of import entry, logistics and storage.

Zhang said he believes the center will offer a “family feel” that is missing from most Chinese retail spaces, with a rewarding consumer experience for shoppers and their children. An Australian company will design the “eco-garden” look of the complex, including outdoor leisure areas.

Continue reading

The Pearl River Delta Rises On A Tide Of Art Developments

The Influential Trio Of Hong Kong, Shenzhen, And Guangzhou Roar To Life For Events Like The Guangzhou Triennial

ART HK 09 takes place from May 14-17

ART HK 09 takes place from May 14-17

Art collectors and lovers are looking to Hong Kong to become Greater China’s devoted art epicenter. The region’s already-enacted duty law reforms, smooth business culture, and unique blend of Asian and Western culture have made it, and continue to make it, the world’s meeting ground. In the arts, this is no exception. Taking place in the heart of China’s wealth factory, the Pearl River Delta of Hong Kong, Shenzhen and Guangzhou — where the Mainland’s first experiments with capitalism took place in the late 1970s — annual events like the Guangzhou Biennial and the upcoming Hong Kong Art Fair (ART HK 09) are big draws for China’s emerging art consumer, the wealthy, investment-savvy “New Chinese Collector.”

Continue reading