Tag Archives: uniqlo

German Designer Breathes Life Into Chinese Domestic Luxury Brand

Michael Michalsky Signs Development Deal With China’s Leading Sportswear Brand To Create China-Only Fashion Range

German designer Michael Michalsky sees China as a future fashion hub, rivaling Tokyo, Paris, and Milan

German designer Michael Michalsky sees China as a future fashion hub, rivaling Japan, France, and Italy

German designer Michael Michalsky, one of the country’s rising fashion stars, has recently signed a deal to produce a range of high-end sportswear, paving the way for other western designers to create China-only lines in partnership with China’s quickly-emerging domestic luxury brands. Michalsky has established himself as something of an iconoclast in European fashion, as he has set his sights primarily on the China market, rather than targeting traditional fashion centers like Milan or Paris.

As Michalsky told Deutsche Welle, his decision to focus on China’s fashion and luxury markets came naturally: “China is the most exciting market for fashion right now…The Chinese are really open to fashion, and let’s face it, the future of the world lies in this region.” Deutsche Welle’s profile of Michalsky shows a designer whose interest in the potential of the Chinese market is led as much by personal fascination as new business realities. As China’s position as one of the world’s top markets for luxury goods is heightened by falling consumption in developed countries, it seems likely that Michalsky is the first of many designers to work with Chinese luxury brands in coming years rather than an anomaly:

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Western Retailers Expanding In Mainland China Market To Meet Growing Demand

High Street Fashion Companies Opening New Locations Throughout China, Mirroring Strategy Of Major Luxury Brands

China's female consumer segment is spending freely, even during the global economic crisis Image ©Reuters

China's female consumer segment is spending freely, even during the global economic crisis Image ©Reuters

Recently, as consumers in developed countries have cut back, Western retailers have had to retool their growth strategies to include more store locations in emerging nations. We have recently seen the Barbie franchise open its flagship store in Shanghai, and now H&M has opened its first Beijing location, joining 14 other locations in the mainland. With the opening of these new stores, joining other global retail empires like Zara, Levi’s, and Uniqlo and luxury brands like Burberry in expanding in the China market, it is clear that China has become a critical part of all retailers’ growth plans. As ARC China reports, the grand opening of H&M’s Beijing store enticed hundreds of fashion-hungry Beijingers:

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