City Trying To Lure High-End Travelers With Urban Makeover, Customer Service, Amenities
Shanghai's luxury hoteliers are actively wooing luxury travelers
Shanghai is gearing up for next year’s World Expo, smoothing over many of its more gritty areas and giving the city an all-over polish. But the city’s luxury hotels, many of them stung by a drop in visitors as a result of the global economic downturn, have started to take on their own outreach programs, wooing luxury visitors through efforts aimed at restoring the city’s pre-revolution reputation as an opulent, exciting “Paris of the East.”
As the Canadian Press writes, the strategies employed by these hotels are designed to appeal to high-end travelers who may find Beijing interesting but drab, and Hong Kong cosmopolitan but old-fashioned:
Number of Travelers Increasing More Rapidly In China And Other Emerging Economies; Carriers Taking Localized Approaches To Woo Passengers
The number of Chinese air travelers has grown exponentially in the last 10 years. Graphic © Brand Channel
Although the air travel industry has reported grim figures over the last year — with Asia-Pacific airlines taking the biggest hit overall — industry insiders report continued growth in the Chinese market, particularly from business travelers. To reach this lucrative group, airlines have taken unique approaches to branding and service in the Mainland, with carriers like Finnair and Emirates, along with domestic carriers, reaching out to Chinese travelers through culturally-relevant approaches.
Brand Channel recently posted a feature that looked into what successful airlines are doing correctly in the Chinese market (and the reasons why others are failing to make a connection with Chinese consumers). As the article points out, outreach can range from simple changes like ensuring crewmembers can speak Mandarin, English, and regional dialects to more dedicated personal services that Chinese consumers may find more important than their non-Chinese counterparts. With more Chinese passengers flying domestically as well as overseas, this type of article is essential reading for airlines — or any other companies — which are looking for proven techniques for attracting Chinese customers.
Posted in Business, China, Culture, Luxury
Tagged airlines, asia, Business, carriers, China, emirates, finnair, travel
Travel Professionals Estimate Upwards Of 50 Million Chinese To Travel Abroad In 2009
Younger Chinese tourists are coming to cities like New York in greater numbers, many of them looking to shop
The vast potential of the Chinese tourism industry is not a new subject. Over the past several years, as the number of Mainland tourists heading abroad has increased, and procuring visas has become incrementally easier, hotels, airlines, travel operators and restaurants have worked to accomodate the expectations and needs of this rapidly-growing customer segment. Much like in the 1980s, when the exploding number of Japanese and Korean tourists gave many hotels in North America and Europe the impetus to include tea and slippers in their rooms, the growing wave of Mainland Chinese tourists will undoubtedly reshape the industry in noticeable ways.
The New York Times discussed the potential windfall these tourists could bring to the New York economy last spring, writing that Chinese tourists — most of whom have never left their country before — tend to spend freely and are relatively easy to please, since the majority still come to America on all-inclusive tour packages.
Posted in Business, China, Culture, Economy, Investment, Luxury
Tagged asia, China, chinese, japan, minneapolis, New York, phoenix, san antonio, shanghai, tourism, travel