Tag Archives: sino-french relations

Chinese Drinkers Making The Transition From Tea To Wine

Chinese Consumer Trends Following, Expanding On, Western Trends

Domestic sophisticates may turn their noses at Great Wall and other local brands, but they're increasingly buying from foreign wineries

Domestic sophisticates may turn their noses at Great Wall and other local brands, but they're increasingly buying from foreign wineries

Wine and spirits companies have exponentially increased their outreach efforts in the lucrative Chinese consumer market over the last five to 10 years, with western companies finding varying degrees of success — for scotch producer Chivas, success beyond their wildest dreams; for beer companies, more muted success. In the Chinese market, as the more insightful branding experts have noted, it’s not enough anymore for imported consumer goods to simply be expensive. As the Chinese middle and upper class becomes increasingly sophisticated and develops more focused tastes, companies need to appeal to potential buyers on a personal, visceral level (much as they try to do in developed markets).

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