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Luxury Car Sector Continues To Thrive in China

New Models, Stimulus Package Continue To Drive Growth In World’s Top Automotive Market Despite Global Woes

China is one of Audi's most reliable and profitable markets; As Chinese luxury auto brands emerge, will they retain their dominance?

China is one of Audi's most reliable and profitable markets; As Chinese luxury auto brands emerge, will they retain their dominance?

The sustained growth seen in the Chinese automotive market over the last year has shown that the vast Chinese market — vast both in size and in potential customers — still has plenty of room to grow. For luxury carmakers, who’ve had a tough year in markets like North America and Europe, recent figures that show Chinese buyers are still motivated to part with their cash are welcome, to say the least, as formerly reliable customers in the US and other major economies think twice before signing on the dotted line.

According to this Wall Street Journal Asia article, growth in the Chinese market has been unprecedented in recent months for foreign luxury automakers, and with the stimulus package — aimed at infrastructure projects — taking effect, companies like Audi (a favorite of China’s government elite), BMW (the flashy entrepreneur’s choice) and Mercedes (the mark of a true “sophisticate” in China) expect to see their fortunes continue in the years ahead:

Audi’s sales in China rose 37% in September from a year earlier to more than 15,000 cars, marking a new record level in terms of monthly vehicle sales, the Ingolstadt, Germany-based auto maker said.

In the January-to-September period, Audi’s sales totaled 108,859 vehicles in China, up 20% from a year earlier.

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Mercedes China Sales Jump 86% In May

Luxury Carmaker Sells Over 5,000 Units In May, Breaking Monthly Sales Records For Third Consecutive Month

Daimler hopes growing demand in China will offset plummeting demand in developed markets

Daimler hopes growing demand in China will offset plummeting demand in developed markets

China Knowledge reports on findings by Mercedes-Benz that China remains one of the luxury carmaker’s sole global bright spots amid the ongoing economic downturn. Figures from Mercedes show that more than 5,200 Mercedes and Smart cars were sold in China last month, which the automaker attributed mainly to their “broad product line-up” and growing brand appeal in the Mainland market.

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