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“New Fashion Action” In Shanghai

Relaunching Of New Max Mara Boutique In Shanghai And Gala Fashion Show Attract City’s Fashion Elite

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Max Mara's flagship store in Shanghai is one of the brand's most important locations

The Italian fashion house Max Mara recently relaunched its flagship Asia store in Shanghai’s Citic Square to much fanfare, and this week the company put on a large-scale gala fashion show to promote two of its product lines. Held at the Garden Lane Creative Park in the city’s Hongkou District, the event was designed to breathe some new life into the unusually quiet late summer fashion environment, and by promoting the main Max Mara line as well as the company’s Sportmax sports line, Max Mara was able to reach out to a wide consumer segment in China’s most fashionable city.

According to the Shanghai Daily, the company took full advantage of the new venue to make an impact on the luxury and fashion crowds:

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