Andre Cohen (LVMH, Swatch, Timberland) Responsible For Leadership & Results Of Coach China — Including Mainland, Hong Kong And Macau
Coach opened one of its largest Asian locations in Hong Kong last summer: The company is looking to expand quickly in the lucrative Mainland market as well. Photo © Hong Kong Hustle
It is no secret that American luxury brand Coach has its sights set on the rapidly-growing Chinese luxury market — we have written before on the company’s long-term growth strategy in the Greater China region. As other luxury brands enter the Chinese market, many of them focusing on the country’s burgeoning second- and third-tier cities (where middle-class growth is expected to grow the fastest), Coach is retooling its marketing and brand positioning platform to become even more competitive.
The company’s newly-appointed China Region President, Andre Cohen, who is due to begin his job next month, has a great deal of experience building western brands in the Asia-Pacific region — having spent time in Singapore, Malaysia, and Japan working for Timberland, Swatch, and LVMH — and Mr. Cohen’s plans for the China market are shaped by his successes with these brands in other Asian markets.
Posted in Business, China, Fashion, Luxury
Tagged andre cohen, asia, China, coach, consumer, hong kong, japan, louis vuitton, Luxury, malaysia, singapore, swatch, timberland
Regional Investment Shows Investor Confidence Growing Rapidly In Critical Markets
Fund managers have recently helped kickstart China’s stock market, which has slowed down as a result of the economic downturn. In tandem with the recent federal stimulus packages, it appears that China’s economy is warming up quickly relative to other emerging economies, which remain sluggish. Fund managers throughout Asia have noted the attractiveness of the Chinese market as it looks to be one of the quickest to get back on a growth track. In Malaysia, which watches China’s stock markets closely and has strong economic links to Greater China, an article today reflects the bullish mood of fund managers who are putting their investments in vehicles throughout Asia: