Growth Of Brands Like Gucci, Burberry In The Mainland Shows Growing Faith In Chinese Consumer Among Western Luxury Retailers
Luxury brands like Louis Vuitton have stormed the mainland in the last five years, growing quickly even in second- and third-tier cities, as consumption rates in developed markets slow
As signs that the worst of the economic crisis may have passed are increasingly pointed out by Bloomberg, The Wall Street Journal and others, attention has spread to the beleaguered global luxury market. While growth in this market has come to a screeching halt in traditional markets like Japan and North America as consumers cut back, analysts have predicted that the corresponding rise of the Chinese consumer — a rise that has been expedited by the Chinese government’s rapid shift to promoting a consumer-based, rather than export-based, growth plan — helps luxury brands ride out the ongoing global slowdown. According to many luxury CEOs, the key to their brands’ continued survival and expansion in this market lies solely in emerging markets like Russia and China. So the question has become, will it be enough to keep these brands afloat?
Posted in Business, China, Culture, Fashion, Luxury
Tagged bloomberg, BRIC, China, chinese government, christian dior, consumer, gucci, hennessy, japan, louis vuitton, Luxury, LVMH, recession, russia, seeking alpha, versace, wall street journal
Hong Kong Becoming The Meeting Place For Art And Luxury
Louis Vuitton x Stephen Sprouse
In the ongoing economic downturn, major luxury companies are getting more creative in their branding and marketing approaches, even in luxury-happy East Asia. With luxury sales projected to see their first recession in recent memory this year, with some figures expecting a decline of 7% in 2009, luxury companies are looking to emerging markets like China and India, which have vast consumer bases and plenty of newly-monied potential buyers who, unlike many of their counterparts in the developed world, are new to the luxury market and still willing and eager to part with cash. As Guo Zuli, director of the World Luxury Research Center, said in a recent interview, Chinese buyers are still very new to luxury products — therefore, they are not expected to display the same level of “luxury fatigue” of western or Japanese buyers in 2009. Luxury marketers see that potential already, and if they’re smart they will turn their attention to growing this revenue stream as western demand falters — since western demand will stay relatively weak in the near and possibly the long term.
Posted in Art, Business, China, Chinese Art, Culture, Luxury
Tagged andreas gursky, Art, basquiat, bertrand lavier, cao fei, Chinese Art, christian marclay, dominique gonzalez-foerster, Fashion, gilbert & george, hong kong, jeff koons, louis vuitton, LVMH, paul chan, pierre guyghe, richard prince, stephen sprouse, takashi murakami, yang fudong