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Western Retailers Expanding In Mainland China Market To Meet Growing Demand

High Street Fashion Companies Opening New Locations Throughout China, Mirroring Strategy Of Major Luxury Brands

China's female consumer segment is spending freely, even during the global economic crisis Image ©Reuters

China's female consumer segment is spending freely, even during the global economic crisis Image ©Reuters

Recently, as consumers in developed countries have cut back, Western retailers have had to retool their growth strategies to include more store locations in emerging nations. We have recently seen the Barbie franchise open its flagship store in Shanghai, and now H&M has opened its first Beijing location, joining 14 other locations in the mainland. With the opening of these new stores, joining other global retail empires like Zara, Levi’s, and Uniqlo and luxury brands like Burberry in expanding in the China market, it is clear that China has become a critical part of all retailers’ growth plans. As ARC China reports, the grand opening of H&M’s Beijing store enticed hundreds of fashion-hungry Beijingers:

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