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Alibaba Will Launch B2B Platform in US By End Of Year

Hugely Successful Chinese Online Platform Seeks To Further Globalize Its Brand With Expansion Of US Business

Jack Ma hopes his company, Alibaba, can become a truly global brand

Jack Ma hopes his company, Alibaba, can become a truly global brand

Reuters reports today that Alibaba, the popular China-based B2B online portal, is looking to further build its brand through expansion into the US market. CEO Jack Ma today presented  the new Ali Express (wholesale.alibaba.com) portal at a conference at the company’s headquarters in Hangzhou. The move to expand further in the US market follows the opening of a European headquarters and massive global marketing campaign for Alibaba:

[In addition to its online marketplace,] Alibaba Group is also the parent of Taobao, China’s largest online auction site, and Alipay, an online payment service provider.

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