Hong Kong Quickly Becoming One Of World’s Top Destinations For Vintners As Number Of Chinese Wine Aficionados Jumps
We’ve looked at the growing number of wine drinkers in mainland China quite a few times in recent months, particularly in the wake of major wine auctions in Hong Kong which sold 100% of lots, mostly to bidders from throughout China. Along with Hong Kong’s growing status as a major wine hub — rivaling the longtime wine center of Asia, Japan — and budding mainland China wine production and consumption, the city is fast becoming a critical stop for wineries around the world to showcase their goods. In November, the Island Shangri-La in Hong Kong will present wines from the 11 members of Primum Familiae Vini, an elite association of wine producing families.
As a PFV press release points out, following Hong Kong the association will take the traveling exhibition to the other two major East Asian wine markets, Tokyo and Shanghai:
At gala dinners, a member of each family will present the family estate and one of its flagship wines that are hard to acquire in the marketplace, paired with specially designed menus. In each city, the gala dinners will be moderated by longtime PFV friend Serena Sutcliffe M.W. head of Sotheby’s Wine Department.