Tag Archives: golf

Greg Norman Excited About World Cup At China’s Mission Hills Golf Club

Golfing Legend Reflects On Experience At China’s Top International Golf Course, Located Near Shenzhen

Mission Hills Golf Club is one of the world's "must-see" international courses

Mission Hills Golf Club is one of the world's "must-see" international courses

We have written before on China’s expansive Mission Hills Golf Club, the world’s largest, and its strong push to attract international players and organizations. Between November 26-29 of this year, the club will welcome one of golf’s greatest events, the Omega World Cup, for the third year in a row. In preparation for this massive tournament, Greg Norman took a trip to Mission Hills to get a sense of the course itself as well as golf’s prospects in China — where it has rapidly gained popularity throughout the country, and looks to continue to do so as high-profile golfing events in China continue to multiply.

Today, golf news site World Golf discusses Norman’s trip to China, his thoughts on the future of golf, and his impressions of Mission Hills. Norman points out his astonishment in seeing that “the development of golf in China has been phenomenal”:

The Omega Mission Hills World Cup will be played for the third straight year on the club’s renowned Olazabal Course, November 26-29. Sergio Garcia, Rory McIlroy and Y.E. Yang are among the stars scheduled to participate in the event’s 55th edition. Featuring 28 two-man teams from nations around the globe, the World Cup is golf’s closest approximation to the Olympic Games.

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Golf: Tapping Into China’s Vast Potential

Golf Course Developers, Tour Organizers Betting On Huge Potential Demand In The Chinese Market

China is rapidly becoming one of the world's fastest-growing markets for golf

China is rapidly becoming one of the world's fastest-growing markets for golf

We have written before on the vast potential that many golf course developers and organizers see in the Chinese market, where the number of golfers has risen exponentially over the last 10-15 years (and continues to rise rapidly). With world-class courses already existing near Shenzhen and Hong Kong, and more expected to be completed in the next few years, it looks like China is already well on its way to becoming one of the world’s great golf destinations.

Today, Golfweek looks into China’s potential as a world market for golf, pointing out excellently that although China may not have a long golf pedigree to push the sport forward, this is not necessarily a handicap, as, “a lack of golf history can be a disadvantage for an emerging market, but freedom from a past also can lead to innovation.”

It is this “innovation” that will make the Chinese market so attractive for world golf, I think, because like some sports without a long history in China — thinking of basketball here — golf has the potential to appeal to millions of enthusiastic and motivated players across the country. Although, granted, golf is more of an “elite” sport than basketball — and requires significantly more practice to develop proficiency — that hasn’t stopped it from taking off among the country’s wealthy and upper-middle-class individuals.

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A Golf Destination In China

Chinese Golf Resorts, Nearly Nonexistent 10 Years Ago, Are Sprouting Up Throughout The Country

Mission Hills looks to become one of the world's top golf destinations

Mission Hills looks to become one of the world's top golf destinations

In China, the relatively new sport of golf has become the game of choice for businesspeople and sports aficionados across the country. While golf has long enjoyed strong popularity in neighboring Japan and Korea, where it has long been the leisure activity of the elite, golf has only made inroads in China since the late 1990s. Now, however, golf is booming in China, and the country boasts over 200 courses. Of these, several world-class courses have increasingly attracted enthusiasts from around the world — and the PGA — and none of these courses represents the quality of Chinese golf resorts more than Mission Hills Golf Club in Guangdong Province.

Straddling nearly 17 acres of land near Shenzhen, Hong Kong, and Dongguan, Mission Hills is reportedly the world’s largest putting course — with 12 disparate courses and 216 holes — and was designed by American golf course design outfit Schmidt-Curley Design, who has remarked, “There is nothing on the planet that comes close to the course’s size, appearance or playing alternatives…The possibilities are limitless.” But as golf grows in popularity throughout the Mainland, and as more courses spring up to meet the demand of China’s maturing middle class, what will, in the end, set courses like Mission Hills apart from its hundreds of competitors. According to The Examiner, it’s all about the course’s staggering scale and unique localization and personalization efforts:

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