Tag Archives: food

Spanish Ham Producers Hope To “Bring Home The Bacon” In China

Spanish Luxury Exporters Look To China As New Market For Rare And Expensive Ham, Jewelry

Spanish ham producers are hoping to get their products associated with wealth and sophistication in China

Spanish ham producers are hoping to get their products associated with wealth and sophistication in China

When people think of China — or the eating habits of urban Chinese — they probably don’t think of Spanish ham. But if Spanish ham producers have their way, China will be one of their top markets in coming years. Recently, after years of trade negotiations, Spanish ham was given the greenlight in China, after which they began a marketing blitz designed to get their products associated with wealth, luxury, and distinction among wealthy Chinese. To start off this marketing effort, a Spanish ham tasting event was held recently at Beijing’s LAN Club, one of the city’s most exclusive restuarant/nightclubs, along with a Spanish jewelry modeling show. Additionally, ham producers began a simultaneous effort to woo Japanese residents in China’s major cities, as these consumers — some of the world’s most seasoned luxury buyers — are already familiar with Spanish hams and require less dedicated marketing efforts.

As the Latin American Herald Tribune writes, as for every industry the Chinese market has great potential as a destination for ham producers, but it won’t be easy to convince Chinese buyers to spend top dollar on a culinary product with which they’re not that familiar — particularly in the age of swine flu:

The ham, produced in Extremadura by the Montesano company and distributed in China by the Olivarero Chinese Spanish Consortium, or COCE, was the star of a luxurious and glitzy evening at the distinguished club, although the jewelry of Madrid designer Paloma Sanchez, who has a store in Beijing, was also prominently featured.

“This is an event to launch the ham in Beijing, to see if there’s any demand and position (it) as an exclusive luxury product, for the upper class. Therefore, we’ve accompanied it with the jewelry show,” said Daniel Martin, COCE’s general director and the organizer of the event.

Continue reading

Advertisements

Hong Kong’s “Haute Dim Sum” The Toast Of The Town

Innovative Chefs Gaining Accolades From Global Food Critics

Hong Kong's innovative OVOlogue has quickly established itself as one of the world's top "haute Dim Sum" destinations

Hong Kong's innovative OVOlogue has quickly established itself as one of the world's top "haute Dim Sum" destinations

Dim sum, the Cantonese specialty, has been available in most large cities around the world for decades. So why, suddenly, has more attention been paid to Hong Kong’s dim sum restaurants, in publications like The New York Times — which features an article today about the former British colony’s “haute dim sum”? I think the answer lies within the question — simply because haute dim sum, integrating top quality ingredients and an internationalized flair, is a hit with global food critics.

Lauren Shockey, writing in the Times’ “Global Table” blog, gives us non-Hong-Kongers a glimpse into the city’s seamless mixture of tradition and innovation as reflected in deceptively simple dumplings and dim sum favorites like pork buns:

Any visit to Hong Kong requires at least one dim sum feast.

Continue reading