Hugely Successful Chinese Online Platform Seeks To Further Globalize Its Brand With Expansion Of US Business
Reuters reports today that Alibaba, the popular China-based B2B online portal, is looking to further build its brand through expansion into the US market. CEO Jack Ma today presented the new Ali Express (wholesale.alibaba.com) portal at a conference at the company’s headquarters in Hangzhou. The move to expand further in the US market follows the opening of a European headquarters and massive global marketing campaign for Alibaba:
[In addition to its online marketplace,] Alibaba Group is also the parent of Taobao, China’s largest online auction site, and Alipay, an online payment service provider.