Tag Archives: domestic

Chinese Luxury Brands On The Rise

Hotels, Fashion Brands Becoming Increasingly Global; Competing with Well-Established Foreign Brands In Chinese Market

Chinese luxury brand Liwai has gained recognition over the last 10 years -- Will it eventually learn how to appeal to consumers at home and abroad?

Chinese luxury brand Liwai has gained recognition over the last 10 years -- Will it eventually learn how to appeal to consumers at home and abroad?

Home-grown Chinese luxury brands have been in the news a lot lately, with articles focusing on how their “Chinese flavor” is transitioning from a liability into a selling point. As Chinese consumers have opened up to global brands — and increasingly taken them for granted in some cosmopolitan centers — a space has opened up in the Chinese luxury market for domestic luxury brands. These luxury brands, which are following the lead of Hong Kong fashion brands like Shanghai Tang and designers like Swire, are starting to incorporate traditional Chinese cultural aspects into a more globalized luxury style, creating an appealing Sino-Global market segment. As these Mainland brands start to pick up steam and compete on a broader scale, eventually spreading into overseas markets, it’s likely that Chinese luxury brands will develop a clout on par with their French or Italian counterparts in time.They just need to figure out their marketing and growth strategy, and need to fully get over the hump of Chinese luxury consumers often looking down at domestic brands and products.

Going along the cosmopolitan path of developers like Swire, BizChinaUpdate writes today on the Zendai Group, which is setting out to launch China’s first “bona-fide luxury hotel brand.” With their first luxury hotel slated to open next year in Shanghai, Zendai hopes to capitalize on the buzz surrounding 2010 World Expo and use the event as a launchpad for their brand.

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Luxury SUV Market in China Apparently Alive and Kicking

Great Wall’s High-End Hover Concept Takes Shape

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Great Wall's Hover 3 Concept -- Are China's domestic luxury automakers going to be able to keep up with their foreign competitors?

Chinese carmaker Great Wall’s Hover series of SUVs has seen surprising popularity throughout China, and it looks like the brand is keen to increase its model offerings to include a smaller version of its flagship luxury SUV the H7.

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