Tag Archives: california

Carnegie Hall’s ‘Ancient Paths, Modern Voices’ Festival Comes To Orange County, CA & NYC

Festival Will Bring Together Performing And Visual Arts, Music, And Film

Several top contemporary Chinese artists like Yue Minjun will be featured during Carnegie Hall's Ancient Paths, Modern Voices" festival later this month

Several top contemporary Chinese artists like Yue Minjun will be featured during Carnegie Hall's Ancient Paths, Modern Voices" festival later this month

This month is shaping up to be pretty exciting for China-watchers in Orange County, California and New York City, as Carnegie Hall presents a new festival celebrating Chinese culture, “Ancient Paths, Modern Voices.” Scheduled for both cities are a number of performances by top Chinese musicians, film screenings, contemporary Chinese art exhibitions and more. The festivals will take place from October 11 to November 24 in Orange County and from October 21–November 10 in New York. From a release:

“The immemorial culture of China has made itself felt throughout the world for many centuries-but its influence today is arguably more widespread, and more directly present, than at any other time in history,” stated Dean Corey, President and Artistic Director of the Philharmonic Society of Orange County. “That is the source of the richness and excitement of Ancient Paths, Modern Voices. The festival presents extraordinary expressions of the most venerable Chinese artistic traditions, then brings them into the here and now. This is Chinese culture in all its variety, from the deepest roots to the greenest branches.”

In New York, a number of partner organizations across the city will take part in the three-week festival, contributing venues as well as experts in the field of Chinese performing arts:

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More American Vintners Looking To Expand In China Market

Growing Interest In “Pú Tao Jiǔ” Among Urban Chinese Spurring Wineries To Intensify Their China Expansion Strategies

By next year, wine imports to China are projected to reach 250,000 tons

By next year, wine imports to China are projected to reach 250,000 tons

China’s growing middle class has emerged over the last 20 years to be one of the world’s most closely-watched demographics, with marketers in virtually every industry keeping a keen eye on every purchasing trend they make. In more recent years, one of the industries that has benefitted the most from this sizeable group’s interest in all things foreign has been wine. Although the vast majority of Chinese are either unfamiliar with foreign wine or simply do not drink it very often (if at all), many vintners see great potential in the market, as target customers in more remote urban areas remain underserved by existing bars, liquor stores or supermarkets, and returnees who’ve traveled, worked or studied abroad often come back to China wine aficionados with a taste for wine.

Although per capita wine consumption in China remains miniscule by comparison, in China’s major cities it is becoming a more popular beverage, particularly in business or family settings, and in recent auctions of fine wine mainland Chinese buyers have increased exponentially, gaining notoriety among seasoned wine investors as intense bidders (and avid drinkers). Trying to maximize their appeal in China while reaching new markets, wineries outside China are working overtime to get their products to the mainland market while promoting wine drinking in China and building sustained brand equity.

As most of these vintners remain completely unknown within China regardless of their size overseas, the Chinese market represents a blank slate of sorts, allowing them to brand themselves at will without the stigmas that may exist in other markets. A good example of this is American wineries, who are often shunned for their European counterparts among American wine aficionados. As the China wine trade has opened up in the last 10 or so years, vintners from California and Washington state in particular have worked to get their bottles in the hands of the emerging Chinese wine drinker, to mixed success. California’s Lodi News-Sentinel, interviewing Van Ruiten Wineries’ Kevin Sherwood, today illustrates some of the opportunities the Chinese market presents for American and other foreign wine producers:

Around 2006 [Sherwood] developed a desire to market to China. It was around the time of the Beijing Olympics that Sherwood started to sense an opportunity. “It’s just as easy to sell to China as it is to go and sell to the restaurants in San Francisco and Walnut Creek,” he said.

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Demand Brings Fine Wines Flowing Into Hong Kong

By Dropping Duties, HK Paves The Way For Wine Imports To Increase Rapidly; Can The Mainland Be Far Behind?

Veteran China- and Hong Kong-watchers (and we at CLCB) have noted that the Greater China region has been one of the brightest spots for wine industry growth for a few years now. Although demand has been steadily growing in Hong Kong for quite some time, due to consumer tastes that widely favor Western wines, consumers in the Mainland have been a huge growth segment only recently. Throughout the region, China’s most devoted wine buffs have increasingly become a fixture at fine wine auctions, such as the one held in Hong Kong by Sotheby’s last month, in which 100% of the wines up for auction sold. But following the Hong Kong government’s decision to drop wine duties last year, global wine exporters have been able to develop an even bigger and more stable footprint in this critical port, paving the way for smoother access to the coveted Mainland market.

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