Hugely Successful Chinese Online Platform Seeks To Further Globalize Its Brand With Expansion Of US Business
Jack Ma hopes his company, Alibaba, can become a truly global brand
Reuters reports today that Alibaba, the popular China-based B2B online portal, is looking to further build its brand through expansion into the US market. CEO Jack Ma today presented the new Ali Express (wholesale.alibaba.com) portal at a conference at the company’s headquarters in Hangzhou. The move to expand further in the US market follows the opening of a European headquarters and massive global marketing campaign for Alibaba:
[In addition to its online marketplace,] Alibaba Group is also the parent of Taobao, China’s largest online auction site, and Alipay, an online payment service provider.
Luxury Fans Born In The 1980s Quickly Developing Strong Brand Loyalty, Increasingly Sophisticated Taste
China's "80s Generation" has grown up completely within China's post-reform market environment
Much of the news we see coming out of China’s luxury market tends to focus on consumers in the 30s and 40s, if not older, but an interesting article from the Beijing Review (via Alibaba News) today looks at a younger demographic — the luxury crowd in their early- to mid-20s. While the number of young people in China who can afford top luxury goods is formidable, it is admittedly only a segment of a segment of this age group, as it is in most global markets. However, what makes them remarkable in China is the speed at which they have not only found and stuck with the brands they like, but have become immensely influential to marketers and designers around the world.
Ding Wenlei, writing for the Beijing Review, looks into the importance of the Chinese luxury market to global brands, who are looking to “glocalize” their products for emerging markets in China and India:
Posted in Business, China, Culture, Fashion, Luxury
Tagged alibaba, beijing, chanel, China, chinese, Culture, gucci, hermes, Luxury, mall, prada, shopping, youth