Daily Archives: October 8, 2009

Ferrari Collaborates With Chinese Artist Lu Hao On Exclusive “Ferrari 599 GTB Fiorano China”

Paint Work Takes Inspiration From Song Dynasty Porcelain

Lu Hao's one-off Ferrari incorporates many Chinese elements, from the jade start button to the cracked porcelain paint scheme

Lu Hao's one-off Ferrari incorporates many Chinese elements, from the jade start button to the cracked porcelain paint scheme

To build greater brand equity and strike a chord in the Chinese market, many companies have been known to create limited-edition “China only” versions of their products inspired by Chinese culture or history. Today, Ferrari announced its collaboration with the Chinese contemporary artist Lu Hao — “well known for his models of Beijing, his playfulness with architecture and geographical images in rapidly evolving modern China” (ArtZine) —  on a one-of-a-kind China edition of the 599 GTB Fiorano (the regular model will be limited to a run of about 12 in China). The one-off edition by Lu will be auctioned off at a charity function in Beijing later this month.

Lu’s Ferrari features a unique trompe-l’œil paint job incorporating the faint green hue and distinctive cracked pattern of Ge Kiln porcelain from China’s Song Dynasty (AD 960-1279), but some of the most fascinating elements of the “China” edition are in the car’s interior. From Auto Express:

The China edition of Ferrari's 599 GTB Fiorano features ancient Chinese accents

The China edition of Ferrari's 599 GTB Fiorano features ancient Chinese accents

The ignition button is carved from jade and insribed with the ancient Xiao Zhuan symbols for ‘engine start’, while other novel additions include a rev-counter marked with Chinese characters, a matching luggage set embroided with the route of the silk road – traditionally the most important trade routes in China – and an engraved plaque unique to each car.

China’s Rural Areas Show Potential To Drive Future Economic Growth

“Seeds Of Change” Starting To Appear In Formerly Destitute Areas, Motivating Entrepreneurs To Develop Remote Countryside

China's rural areas remain far behind the wealthy east coast in terms of economic development. If entrepreneurs have their way, this will change over the next few decades

China's rural areas remain far behind the wealthy east coast in terms of economic development. If entrepreneurs have their way, this will change over the next few decades

For years, China’s hinterlands have benefitted little from the huge economic growth that has transformed the country’s prosperous east coast, remaining underdeveloped and relying mainly on agriculture mainly as a result of their remoteness and often harsh terrain. If an article in today’s Financial Times is accurate, though, the next few years may be seen as a turning point for the mainly rural provinces in China’s interior. As much of China’s future growth will (or should) depend on domestic consumption and investment rather than foreign exports, the country’s interior — with its plentiful and comparatively cheap land and labor and delayed development (making it something of a “blank slate” for business) — should, if development is done correctly, make it one of China’s main engines of economic activity for decades to come. While this is obviously easier said than done, a number of motivated Chinese entrepreneurs have set out to do everything possible to make rural China prosperous, and — given the right mix of time and incentive — they might just be successful.

From James Kynge in today’s FT:

Reforms in rural finance, the monetisation of agricultural land and social welfare appear poised to turn China’s countryside from an indigent backwater to a driver of national economic growth over the next five to 10 years…Goldman Sachs has invested successfully in a leading sausage-maker. Wahaha Group, China’s biggest beverage company, owes its buoyant earnings performance largely to the rural market, where it commands a 60 per cent share. Rural China has also been a main force this year behind the surging sales of cars with a capacity of under 1.6-litres.

The fact that China’s second- and third-tier cities are the country’s major hope for sustainable business is well established. But what about the country’s fifth- and sixth-tier cities? With the sweeping changes already brought about by land privatization (perhaps downplayed by Chinese media, but a revolution in itself) and rapid commercialization of rural areas like Hubei, Zhejiang, Jiangsu, Shandong, Henan and Shanxi (as designated by the FT), still relatively impoverished and underdeveloped areas, the next 10 to 20 years could prove a windfall as companies invest in large-scale infrastructure projects (wind & hydro power plants), rail, housing, farms and heavy industry. The effect on common people’s lives could (hopefully) be dramatic.

Much like America’s continued economic strength was built largely on the development of its interior, China’s best option for growth based less on exports will be to lift its central and western provinces out of the centuries-old poverty that remains a plague in many areas.