Ausen Real Estate Development Set To Invest US$22 Million In Luxury Home Furnishing Retail Complex, Due To Open Next Year
Ausen World will bring a Western-style furniture shopping experience to Shanghai
While announcements of new large-scale real estate projects in China are nothing new, nor are they particularly exciting on the whole, Ausen Real Estate Development Co.’s recently-announced plans to open a massive home furnishing retail complex near Shanghai next year stand out. Set to be located in Xinbang, in Shanghai’s Songjiang District (less than an hour’s drive southwest of downtown), the austerely named Ausen World Brand Home Furnishings Center will include features not often seen at furniture stores, including a hotel and restaurant for shoppers who prefer to make a weekend out of their shopping trips. Although slapping a hotel onto a massive furniture store isn’t exactly unheard of, it most certainly is unusual.
According to company spokespeople, Ausen World‘s main focus will be on American and European furniture, popular but often poorly understood by Shanghai-area residents. The center will also include Premium home furnishing areas designed to emulate “DIY” stores like the Home Depot. From Furniture Today:
Another unusual feature for a Chinese retail center will be the presence of on-site interior designers, who can help consumers with home design and product choices.
In a statement, Ausen said it intends to be a door to the Chinese market for Western brands. It will offer help with operating in the country, including support of import entry, logistics and storage.
Zhang said he believes the center will offer a “family feel” that is missing from most Chinese retail spaces, with a rewarding consumer experience for shoppers and their children. An Australian company will design the “eco-garden” look of the complex, including outdoor leisure areas.
Posted in Business, China, Culture, Economics, Investment, Luxury
Tagged ausen world, Business, China, chinese, Economics, furnishing, furniture, home, hotel, IKEA, Investment, Luxury, real estate, restaurant, shanghai, trade, western
The BBC has posted a great slideshow on the intersection of art and politics in China from 1949 to the present day, looking at the remarkable transition of art in China over the last 60 years from social realism and propaganda of the 1960s to the internationalized contemporary Chinese art of today.
See the slideshow here.
Posted in Art, Business, China, Chinese Art, Culture
Tagged 1949, 2009, Art, BBC, China, contemporary, contemporary art, contemporary chinese art, cultural revolution, mao, politics
Implications For Second- And Third-Tier Cities, Consumers Immense As High Speed Rail Set To Increase Connectivity
Bombardier's ZEFIRO technology features maximum operating speeds of 380 kph (Image courtesy Bombardier)
China’s already extensive, but in some places aging, rail system has benefitted greatly from the government’s massive stimulus spending over the last twelve months. Earlier this year, the New York Times noted that the Chinese stimulus plan — which targeted, among other infrastructure projects, highways and railroads — could likely be a key part of the development of China’s interior cities, many of which have yet to reap the same benefits of the country’s economic growth as their much larger, east-coast counterparts like Shanghai:
The [Chinese] stimulus plan, one of the world’s largest, promises to carry the modernity of China’s coasts deep into the hinterlands, buying the kind of great leap forward it took the United States decades — and a world war — to build, and priming China for a new level of global competition.
China will spend $88 billion constructing intercity rail lines, the highest priority in the plan. It spent $44 billion last year and just $12 billion as recently as 2004, said John Scales, the transport coordinator for China at the World Bank.
As 2009 nears its end, China’s investment in rail infrastructure has not slowed, and in fact remains relatively sustained, due to the size both of the stimulus package and the country itself. Recently, Bombardier Sifang — Bombardier’s Chinese joint venture — nabbed an enviable contract to sell 80 “super high speed” trains to China, a contract worth an estimated US$4 billion (27.4 billion yuan). From China Daily:
CSR Bombardier Sifang (Qingdao) Transportation Ltd, a joint venture of Canadian train maker Bombardier and CSR Sifang Locomotive and Rolling Stock Ltd, signed a 27.4 billion yuan contract with the Shanghai Railway Bureau, under which the company will build 80 high-speed trains.
Posted in Automobile, Business, China, Investment, Luxury
Tagged beijing, bombardier, China, chinese, city, efficiency, green, new york times, rail, railroad, second-tier, shanghai, third tier, transportation, travel