Watchmaking Iconoclast’s New Location At Jin Bao Street’s Legendale Hotel Features Decor And Accents Shipped From Paris
Richard Mille, the French luxury watch brand,has just opened a flagship store in Beijing’s five-star Legendale Hotel, according to a company press release. Mille’s fixation with high-tech materials and unique alloys inspired by F-1 motorsport and the aerospace industry, has made him one of the most unusual — and fastest-rising — luxury watch forces in the world, and with the flood of spending we’ve seen in China on luxury goods like watches, cars, wine, jewelry and contemporary art, Beijing’s flagship Mille store should attract the city’s free-spending elite in no time.
[T]he flagship occupies 260 square meters of space at this platinum 5-star hotel that represents European elegance and luxury in the heart of this capital of the People’s Republic of China. With such a prime address and grand interiors, Sparkle Roll Group Limited, the exclusive dealer of Richard Mille in PRC, invested HK$45 million in building this flagship in Beijing.
The exterior of the hotel is a reminiscent of the 17th century architecture of Southern Europe.
Arches wrapped in black leather dominate the main seating area; the showcases are built in the tonneau shape; the 3-dimensional engraved glass windows form a signature throughout all Richard Mille stores. The combination of dark ebony, black leather and etched glass subverts a classical concept and reinterprets it in a way that perfectly showcases the charisma of the Richard Mille collections.
It seems that Mille has chosen the right time to make his grand entrance to the Beijing luxury watch market, as recent financial results show that exports of Swiss watches to China rose 20% last month, despite weak demand in the traditional markets of Hong Kong and the United States.