Daily Archives: July 13, 2009

Golf: Tapping Into China’s Vast Potential

Golf Course Developers, Tour Organizers Betting On Huge Potential Demand In The Chinese Market

China is rapidly becoming one of the world's fastest-growing markets for golf

China is rapidly becoming one of the world's fastest-growing markets for golf

We have written before on the vast potential that many golf course developers and organizers see in the Chinese market, where the number of golfers has risen exponentially over the last 10-15 years (and continues to rise rapidly). With world-class courses already existing near Shenzhen and Hong Kong, and more expected to be completed in the next few years, it looks like China is already well on its way to becoming one of the world’s great golf destinations.

Today, Golfweek looks into China’s potential as a world market for golf, pointing out excellently that although China may not have a long golf pedigree to push the sport forward, this is not necessarily a handicap, as, “a lack of golf history can be a disadvantage for an emerging market, but freedom from a past also can lead to innovation.”

It is this “innovation” that will make the Chinese market so attractive for world golf, I think, because like some sports without a long history in China — thinking of basketball here — golf has the potential to appeal to millions of enthusiastic and motivated players across the country. Although, granted, golf is more of an “elite” sport than basketball — and requires significantly more practice to develop proficiency — that hasn’t stopped it from taking off among the country’s wealthy and upper-middle-class individuals.

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