Daily Archives: April 14, 2009

Chinese Shoppers: The Next Generation

The Young Generation To Reject Frugality, Major Metropolitan Areas for Free-Spending Decadence?

Shoppers in Shanghai: Can We Expect Similar Scenes in China's Interior Soon?

Shoppers in Shanghai: Can We Expect Similar Scenes in China's Interior Soon?

While I’m iffy about Forbes’ China reporting, which tends to rival the Wall Street Journal’s for selective fact-finding and conjecture, I found this article on China’s young generation to be pretty interesting. While it is well-established that the under-30 crowd in China — who grew up in the post-Deng Xiaoping capitalist era and, as such, has no recollection of or interest in the staid, poverty-stricken Maoist period — is the polar opposite of their parents’ generation, not so much attention has been paid to their spending habits and rejection of traditional Chinese financial characteristics.

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