Newest Luxury Brand-Museum Partnership Follows Previous Louis Vuitton Exhibition in Hong Kong
Cartier's exhibition at the Forbidden City is designed to reflect the brand's interest in growth in the Chinese market. Photo © CCTV
CCTV’s English-language bureau reports on Cartier‘s new exhibition at the Forbidden City in Beijing, organized to display a wide range of the luxury brand’s antique jewelry and watches. This partnership follows the success of the Louis Vuitton “Passion for Creation” exhibition, held at the Hong Kong Museum of Art earlier this year.
As CCTV writes, the exhibition is designed to showcase Cartier’s interest in faster expansion in the Chinese market. Within the next four years, Cartier executives have indicated that they intend to double the number of free-standing locations in China. In that same time frame, Cartier believes China will become its largest single market.
Posted in Art, Business, China, Culture, Luxury, Museums
Tagged Art, cartier, China, chinese, forbidden city, gugong, louis vuitton, Luxury, museum, partnership
Michael Michalsky Signs Development Deal With China’s Leading Sportswear Brand To Create China-Only Fashion Range
German designer Michael Michalsky sees China as a future fashion hub, rivaling Japan, France, and Italy
German designer Michael Michalsky, one of the country’s rising fashion stars, has recently signed a deal to produce a range of high-end sportswear, paving the way for other western designers to create China-only lines in partnership with China’s quickly-emerging domestic luxury brands. Michalsky has established himself as something of an iconoclast in European fashion, as he has set his sights primarily on the China market, rather than targeting traditional fashion centers like Milan or Paris.
As Michalsky told Deutsche Welle, his decision to focus on China’s fashion and luxury markets came naturally: “China is the most exciting market for fashion right now…The Chinese are really open to fashion, and let’s face it, the future of the world lies in this region.” Deutsche Welle’s profile of Michalsky shows a designer whose interest in the potential of the Chinese market is led as much by personal fascination as new business realities. As China’s position as one of the world’s top markets for luxury goods is heightened by falling consumption in developed countries, it seems likely that Michalsky is the first of many designers to work with Chinese luxury brands in coming years rather than an anomaly:
Posted in Business, China, Fashion, Investment, Luxury
Tagged adidas, berlin, bmw, cartier, China, Fashion, germany, gucci, jil sander, louis vuitton, Luxury, michael michalsky, uniqlo
Luxury Brands Relying On Demand From BRIC Countries To Get Them Through Economic Crisis
The economic crisis hasn't dimmed the hopes of Dunhill's China Managing Director Jonathan Seliger for the brand's viability in the Chinese market. Photo © Mick Ryan.
The growing economic clout of the BRIC countries – Brazil, Russia, China, and India – continues to buoy luxury brands, helping to counteract the drop in demand from more established global markets. As luxury brands report their earnings from the first four months of 2009, we can clearly see that the plummeting demand in North America, Europe, and Japan has been somewhat devastating.
Posted in Business, China, Luxury
Tagged brazil, BRIC, cartier, China, dunhill, hong kong, india, Luxury, montblanc, richemont, russia